Think broadly and include tangible as well as intangible strengths. Provide information about the following: X Research source The purpose of this analysis is to address how you can take advantage of opportunities using your strengths, and how you can protect against threats by improving on weaknesses or further developing your strengths. Your third section should be your SWOT analysis. SWOT stands for Strengths, Weaknesses, Opportunities, and Threats. Plan on creating a website and selling into markets you’ll never visit in person. Get a website so that you can sell to many different countries. Instead, you could gear your business toward high-income people. Alternately, you might be targeting middle-class consumers. For example, if you offer massage services to women, you might want to add men as a target market. There might be a larger market that remains untapped.
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June 2023
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